Optivet
Optivet primarily refers to a range of veterinary eye care products and specialist clinical services, though it also identifies a recruitment consultancy for medical professions.
Description
- Identify and open new accounts within the pet speciality sector, including independent and corporate stores, veterinary practices, groomers, trainers, and breeders.
- Maintain and grow relationships through regular visits and a structured monthly call cycle.
- Promote and demonstrate products, provide training, and ensure strong in-store merchandising and display.
- Monitor stock levels, track wholesaler supply, and suggest promotions to improve product turnover.
- Analyse sales trends, submit daily and monthly reports, and meet or exceed sales targets.
- Stay informed about competitor products, pricing strategies, and industry trends.
- Participate in promotions, company events, and management meetings as required.
Minimum Requirements
- Matric / Grade 12
- Certificate or diploma in sales, marketing, merchandising, or related field (preferred)
- Minimum 5 years’ field sales experience in FMCG or pet speciality industry
- Proven understanding of the pet industry or a clear affiliation with the sector
- Genuine love for animals and passion for the pet industry
- Valid driver’s license and own reliable vehicle
- Willingness to travel extensively across the Western and Eastern Cape
- Proficient in MS Office
- Bilingual in English and Afrikaans
- Strong communication, organisational, and relationship-building skills
- Ability to work flexible hours for in-store promotions and events
